The Travel & Hospitality Awards announced that Ent Terrace Ginza Premium has been honored in the prestigious 2025 Asia & Middle East Awards program. “This recognition exemplifies Ent Terrace Ginza Premium’s unwavering commitment to excellence and exceptional service in the travel and hospitality industry,” the judges said at the London awards ceremony.
The recognition came just 10 months after the property’s opening in December 2024, underscoring the strength of Lead Real Estate (LRE) to capture growing demand for premium extended-stay accommodation in Japan’s resurgent tourism market.
Ent Terrace Ginza Premium is the flagship of LRE’s premium extended-stay series and the third Ent Terrace property in Tokyo. Strategically positioned just three minutes from Higashi-Ginza Station and adjacent to the iconic Kabuki-za Theater, the six-room luxury apartment hotel caters to international travelers and families seeking extended stays in Ginza—Tokyo’s premier luxury retail and cultural district, which has consistently ranked among the top three destinations for international visitors since 2013. Ginza’s unique blend of cultural heritage—exemplified by the neighboring Kabuki-za Theater (pictured above)—and contemporary luxury retail makes it an ideal location for Ent Terrace’s philosophy of merging Japanese tradition with modern hospitality.
The Travel & Hospitality Awards panel recognized Ent Terrace Ginza Premium for its “exceptional guest experience, meticulously crafted interiors blending traditional Japanese aesthetics with contemporary design, and its ability to deliver tranquility and sophistication in one of Tokyo’s most dynamic locations.”
Strategic significance for LRE
The award validates LRE’s strategy to elevate Japan’s luxury apartment hotel market through its differentiated “stay like living” concept. With each of the six spacious 40-square-meter rooms occupying an entire floor and featuring full kitchens, washers, dryers and traditional tatami spaces, Ent Terrace Ginza Premium addresses the evolving needs of international travelers in Japan’s rapidly growing tourism sector. According to the Japan National Tourism Organization (JNTO), Japan welcomed an estimated 28.5 million international visitors from January to June 2025, representing a 21% increase compared to the same period in 2024. JTB and JNTO project Japan will welcome a record 40.2 million inbound travelers for the full year 2025, reflecting ongoing momentum and robust demand for high-quality extended-stay accommodations.
The property’s design responds to the evolving preferences of luxury travelers for privacy, wellness and authentic cultural immersion. With wellness-focused amenities like Mirable zero shower systems and traditional tatami spaces, combined with the ultimate privacy of single-occupancy floors, Ent Terrace Ginza Premium addresses the post-pandemic shift toward exclusive, health-conscious extended stays. The property’s ultra-exclusive design—accommodating only one group per floor daily—enables premium positioning while delivering personalized service that differentiates LRE in Tokyo’s competitive hospitality market.
“We are truly honored by this international recognition for Ent Terrace Ginza Premium, a flagship of our premium extended-stay series in Ginza,” said LRE President and CEO Eiji Nagahara. “Our mission is to deliver stylish, safe and luxurious environments that allow guests to feel truly at home in Tokyo’s most vibrant and culturally rich district. We will continue expanding our offerings and refining our hospitality approach, ensuring every guest enjoys comfort, privacy and authentic Japanese hospitality in the heart of the city.”
LRE says it remains committed to transforming luxury living and hospitality across Tokyo, Kanagawa, Sapporo and beyond, constantly striving for new benchmarks in guest experience and operational excellence. Building on the success of the Ent Terrace brand, LRE plans to launch the Global Premium Series in April 2028, featuring collaborations with luxury brands and designer furniture that will further expand LRE’s portfolio in the premium hospitality sector.
About LRE
LRE is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa Prefecture and Sapporo in Hokkaido Prefecture. It also operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas. LRE’s mission is to serve its customers by offering stylish, safe and luxurious living. Its vision is to adopt the kaizen (continuous improvement) approach to improve its operations. Leveraging its nationally recognized, award-winning luxury homes and strong market position in Tokyo, Kanagawa and Sapporo, LRE aims to build a global transaction platform that provides access to prime condominiums in Japan and overseas, including in the U.S. and Hong Kong.
Ent Terrace Series is an extended-stay hotel brand that provides flexible, residential-style accommodation in Tokyo’s prime districts for international travelers, families and business executives seeking home-like comfort with hotel services for longer stays.
A press release said: “The recipients of the Travel & Hospitality Awards in 2025 were meticulously chosen based on a comprehensive analysis of reviews from various independent sources. A panel of experts evaluated submission materials, reviewed customer feedback and compared the facilities of each participant. Winners showcased their exceptional qualities, outstanding services and facilities and unparalleled commitment to customer satisfaction across numerous categories. We were astounded by the exceptional quality of entries this year.
